Direct marketing is a very popular and widely used method of informing people about products and services.To support your sales efforts, drive attention and raise awareness for your products and services or support channel partners, AD&WAY provides a full suite of direct marketing.

 

Direct marketing is more effective when we use targeted lists of prospects developed using available marketing data that can segment into identifiable groups that are likely to have an interest in a product or service.Effective direct marketing begins with data.

 

AD&WAY examine categories of customers or prospects they think will be interested in our client product or service, and develop or procure lists for making contacts.

 

A direct marketing campaign may use multiple communications channels. ie

 

• physical mail
• e-mail
• telemarketing (phone)
• short message service (texting)
• couponing
• face-to-face selling
• door-to-door flyers/leaflets